Business Intelligence Infographic Review: AIS and IBM
First up this week we have an infographic from American Internet Services which deals with the issue of Big Data and its explosive growth over the past few years.
The graphic starts off by informing us of the statistic that we are currently creating 2.5 quintillion bytes of data per day. This is emphasised by writing out the number fully, with all of its zeros included for dramatic effect. Then they provide the comparison of the text of the books in the library of congress, a common measure for data comparison, with the volume of data created in 2012. The graphic shows the size of a stack of DVDs that would stretch to the moon and back if this were the format used to store the data. The inclusion of these images serve as a hook to implant in your memory. After interacting with this infographic the image of the stack of DVDs to the moon is probably what will remain longest with the reader.
Then they include a breakdown of where a lot of this data is coming from. This is based around the central theme of a stopwatch, as the statistics provided are for a minute. Various social media are covered and the logos of different companies are included in the background. This is the statistic-heavy part of the infographic and as a result they are limited with how much imagery can be used. The logos and the stopwatch theme were probably the best approach for conveying this information.
Next up we're going to look at an infographic from IBM which takes a different approach to the problem of big data.
In this instance IBM are using their infographic to directly generate interest in their range of products rather than conveying information about big data itself. The infographic itself is quite appealing from a design standpoint with an attractive spread of colour and imagery. The first feature to the top of the graphic is a windmill which uses the wind currents to display the five key points of their big data platform.
To the left of the image they include six leading questions, which ask the reader to think about how they could benefit from the features of IBM's software. Then to the right of the image is a building, divided into several floors. These show five key benefits to using their software and they include a mini case study for each with relevant statistics.
The IBM infographic was slightly more visually appealing from a first glance, but once you get into the body it becomes apparent that it is primarily a sales devices. It is however an interesting method of convey some short case studies which would certainly be of interest to companies facing similar problems. The AIS infographic on the other hand contains some interesting general information about big data, and from that respect is more shareable as a content item.