Data Analytics refers to qualitative and quantitative techniques that are used to enhance your productivity and business operations. When you are using data analytics software, you are extracting your data and analyzing behavioral data and patterns so that you can benefit from it.
If you are a B2C (Business to Consumer) organization, data analytics can be entirely meaningful and beneficial to your business. You can use data analytics software to analyze data that you have collected from various customers to understand and benefit from historic customer purchase patterns.