When it comes to gathering data, the process of building the report and sending it out is possibly the most intense. Microsoft created SQL reporting services as a server based report designer, builder, and deployment engine. The service prepares and delivers a variety of both interactive and printed reports. With SQL reporting, accessing and delivering reports is made simple. By automating the service, you only improve its usefulness. This list of benefits shows how automated report delivery in SQL reporting services can help serve your company.