ChristianSteven BI Blog

How To Understand Consumer Behavior Using Business Intelligence

The traditional components of marketing have expanded exponentially, which has led to retailers seeking better tools to help them understand consumer behavior.  In addition to email, customer relationship management (CRM), print advertising, and direct mail, social media, mobile marketing, and e-commerce are also factors that have to be weighed. Let's take a look at how to understand consumer behavior using business intelligence.

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How Analytics Is Used In Everyday Business

Everyone uses analytics. We may not realize it, but our ability to rapidly search, suggest, and make small predictions in daily business. Analytics are so common, in fact, that we don’t even notice the role data analysis plays in regular operations. This powerful tool goes well beyond social media marketing, and it’s primed to grow even more important in the near future. Learn how analytics is used in everyday business

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How To Boost Performance Through Business Intelligence Analytics

Business intelligence analytics help users improve performance through a range of unique benefits. Unlike most business improvement products, analytics tools give users a thorough understanding of the best, the worst, and even the mediocre elements in their business. With this power, users spot weaknesses and opportunities more easily. It also helps users refine workflow with unparalleled precision.

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Top Benefits Of Having Business Intelligence Analytics

Business intelligence analytics are tools used by an organization to help determine performance, market trends, business practices, and other components to aid in improving corporate strategies and internal operations.

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How Video Analytics Help Retailers Drive Revenue

Video analytics may not seem to have much to do with retailers, especially retailers who don’t sell video content. In truth, however, they can redefine crucial advertising strategies and illuminate potential revenue streams. A video is part of essentially every consumer’s everyday life. While video advertising is powerful, it’s important to learn from customer behavior to create stand-out content they will remember after watching fifteen different commercials. Video analytics also show the true strength of potential advertising partners.

Topics: analytics business intelligence analytics how to improve kpi performance in retail