If your company depends on revenue from sales of products, it stands to reason that KPIs matter. It is only logical to have quotas to fulfill in terms of sales, after all. Off the top of your head, try to list out the KPIs for sales that you would define for your reps. Most owners and managers would respond with the income each representative brings into your firm. This is obviously one of the metrics you have to measure, but it isn’t the only one. Oh no, in order to optimize your sales processes, you have to define KPIs for a number of other processes too. By sticking to just one KPI, you’re almost certainly dooming your company to failure. Here are some other KPI trackers your teams must measure in the sales department.