ChristianSteven Business Intelligence Blog

Reasons Why You Should Use Dashboards for KPI Tracking

Key Performance Indicators, also called KPIs, are a means to measure your business performance and track progress towards your goals. KPI tracking can be a great tool in your business intelligence tool-set. You can measure progress through KPI reports or mount them on a dashboard for increased visibility. These metrics are a reflection of your company strategy and help propel it forward.

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How To Make Your Marketing Department More Successful Using A KPI Dashboard

If your company doesn’t use marketing dashboards already, it should. A KPI dashboard for marketing is one of the best ways to stay on top of your operations. Dashboards are the backbone of business intelligence processes. Everything happening in your company that is relevant to its marketing goals is displayed here. You can manage all aspects of your business using a dashboard. Here are some of the main reasons why your company needs a marketing dashboard today.

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How to Use Your Business KPIs to Improve Your Profits

Although there are endless uses for business key performance indicators, using KPIs for profit is a popular application. Everything in a business is designed to generate revenue, so it isn’t surprising. Using KPIs for profit, however, requires a multi-pronged approach. To get the most out of your business, you need key performance indicators for your employees, your customers, and your future.

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Top 7 Marketing KPIs You Should Be Tracking

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives. Businesses use KPIs to evaluate their success at reaching set targets.  Just like there are different departments in an organization, there are different KPIs to be tracked.  For example, the sales department may track total revenue, new customers, and average deals to gauge progress toward their revenue targets.  The human resources department may track employee turnover, employee engagement, and employee transfers. 

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