ChristianSteven BI Blog

How To Make Your Marketing Department More Successful Using A KPI Dashboard

If your company doesn’t use marketing dashboards already, it should. A KPI dashboard for marketing is one of the best ways to stay on top of your operations. Dashboards are the backbone of business intelligence processes. Everything happening in your company that is relevant to its marketing goals is displayed here. You can manage all aspects of your business using a dashboard. Here are some of the main reasons why your company needs a marketing dashboard today.

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Top 7 Marketing KPIs You Should Be Tracking

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives. Businesses use KPIs to evaluate their success at reaching set targets.  Just like there are different departments in an organization, there are different KPIs to be tracked.  For example, the sales department may track total revenue, new customers, and average deals to gauge progress toward their revenue targets.  The human resources department may track employee turnover, employee engagement, and employee transfers. 

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The Best 4 Reasons Why Your Company Needs Self-Service Reporting KPIs

Do you have to deal with frustrated end-users? Are there often errors in your reports? When administrators lack control over their report data and destinations, it can lead to major setbacks and delays. Self-servicing reporting KPIs provides a way for your company to deal with reports in the most efficient way possible. Whether you’re an end-user or an administrator, here is why your company needs self-service reporting KPI.

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The Best Self-Service Reporting Products for Better Business

Self-service reporting products have become an effective business intelligence solution. The rise of technology continues to drive the need for more improved data accessibility and security. The challenge of the complex data infrastructures makes analytics a necessary part of business management. Self-service reporting tools allow business users from all departments access to the most important data insights. Self-service reporting products give decision-makers the ability to access business data when and how they need it.

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