With the boom of the business intelligence industry in tandem with the rise of big data, catchy terms and keywords are everywhere. Without previous knowledge, most are indecipherable. Understanding exactly what a BI dashboard is and how it has revolutionized the industry is tricky enough. Figuring out what developers mean by terms like ‘intuitive’ is even more confusing. Despite the word’s implications, even the best BI dashboards cannot generate decisions based on what they believe to be true. It’s actually the users who use their instincts to master intuitive business intelligence dashboards.