Why should you bother employing automated reporting for SQL Server? Today’s world is dominated by the notion of “self-serve business intelligence.” Users want their data immediately and have the desire to run the reports the way they want, manipulate the data as they choose, and present the information in the way they think is best. Waiting on an administrator to send a report, or an automated system to place the report in their SharePoint directory is just too time consuming and can present some possible security risks.