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Power BI Email and Login Issues? Here’s how to fix Login & Delivery Problems Fast!

Written by Angelo Ortiz | May 2, 2025 4:30:00 AM

Microsoft Power BI is a powerful tool for data visualization and reporting, helping businesses make informed decisions. Whether you're using Power BI Reports for insights or automating report delivery with the Power BI Report Scheduler, email issues can be frustrating.

Are your scheduled reports not sending? Struggling with login errors? This troubleshooting guide will walk you through the most common Power BI email issues and how to fix them—fast. Follow these expert tips to ensure smooth report delivery and hassle-free access.

Power BI Common Email Issues – Troubleshooting Checklist

Here are some common Power BI email issues and troubleshooting tips to save time

Your Email Address Doesn't Work with Microsoft Power BI 

Microsoft Power BI requires a work or school email address for sign-up and account access. If you try to register using a personal email address (such as Gmail, Yahoo, or Hotmail), you may encounter an error. Additionally, some users face login issues due to differences between their Microsoft 365 ID and their actual email address.

If you're unable to sign up or access your account, this guide will help you troubleshoot common email-related issues in Power BI and find the right solution.

 

Issue

Cause

Solution

You receive an error when signing up with a personal email address (e.g., Gmail, Yahoo, Hotmail).

Power BI does not support personal email addresses from consumer services or telecommunication providers.

- Use a work or school email address instead.
- If you don’t have one, register for a Microsoft 365 trial to create an onmicrosoft.com email for Power BI.

You receive an error message like:
"We can't find you at contoso.com. Do you use a different ID at work or school?"

Your Microsoft 365 ID is different from your email address.

- Use the Microsoft 365 ID assigned by your organization.
- If unsure, contact your IT admin for the correct credentials.

 

Unable to Sign Up for a Free License or Upgrade to a Paid License

If you're facing issues signing up for a free or paid Power BI license, you might see errors about self-service being disabled or organization-managed sign-ups. In some cases, restrictions apply to government, education, or Azure deployments, preventing self-service purchases.

Whether you're trying to upgrade to Power BI Pro or Premium Per User (PPU) or pay for a license yourself, this guide will help you troubleshoot and resolve the issue quickly.

 

Issue

Cause

Solution

You can’t sign up for a free or paid Power BI license, and you receive an error about self-service being disabled.

Your IT admin has disabled self-service sign-up for security or policy reasons.

- Contact your Microsoft 365 global admin to check if self-service is disabled.
- Ask your Fabric admin about available trial or upgrade options.

Your organization manages sign-ups, and the process looks different from standard Power BI sign-up steps.

Your company has a custom self-service process for Power BI licensing.

- Follow your organization’s internal sign-up process.
- If needed, check with your IT or global admin.

You are part of an organization and want to purchase Power BI Pro or Premium Per User (PPU) licenses.

Self-service purchase is restricted for educational, government, or Azure-deployed organizations.

- If using .gov or .mil emails, follow the special Power BI US Government enrollment process.
- For Azure Government or China 21Vianet deployments, check Microsoft’s official guidance.

You want to pay for a Power BI license yourself.

You are signing up as an individual and need to purchase licenses.

- Select the number of licenses needed.
- Complete the purchase using a credit card.
- Assign licenses in the Microsoft 365 admin center.

 

Incorrect Email or Password Message on Login

When attempting to log into Power BI or connect a Power BI Master Account, you may encounter the following error:

"Your email or password is incorrect. Please try again."

This error can occur in the Power BI Integration Page when adding a Power BI Master Account username and password. Below are the common causes and solutions.

Possible Reason

Solution

Invalid or Expired Username/Password 
- Incorrect password due to keyboard settings.
- Expired password.

 First, try logging into Power BI directly with the same credentials to verify they are correct.
 If the password is expired, reset it and update the credentials in Power BI integration.

Different Tenancy Used to Connect Microsoft Graph App 
- Power BI account is not from the same tenancy as the one granted in Microsoft Graph.

 Click on Reconnect in the Microsoft Graph tile.
 Use the Power BI Master Account credentials that match the granted tenancy.
 Ensure the account is a tenant administrator.

Master Account Uses a Different Authentication Method 
- Power BI Master Account is using ADFS, AAD Connect (with AD), or third-party authentication.

 Power BI currently supports cloud-based authentication only.
 To resolve this:
1. Sign in to Office 365 Admin.
2. Go to Active Users → Click Add a User.
3. Create a new user with a Power BI Pro license.
4. Grant Admin rights to this user in Power BI workspaces.

Password Contains Special Characters 
- Known issue with plus sign (+) in passwords.

 Change your password to remove the plus sign (+).
 Update your new password in Power BI.
Microsoft is expected to fix this issue in a future release.

 

If you’ve tried all solutions and still face issues:

  • Verify credentials in Power BI web login first. Check with your IT admin for any tenancy restrictions.
  • Ensure cloud-based authentication is being used.
  • Consider resetting your password and removing special characters.

By following these steps, you should be able to resolve Power BI login issues and connect successfully.

Power BI Email Subscription Not Working

If you have set up a Power BI email subscription but are not receiving your scheduled reports, several factors could be causing the issue. This troubleshooting guide will help you identify and resolve the problem quickly.

Issue

Possible Cause

Solution

Not receiving the report email

Incorrect or blocked email address

 Double-check that the email address entered in the subscription settings is correct.
 Check your spam/junk folder in case the email was filtered.
 Ensure your email provider isn’t blocking Power BI emails.

Subscription settings may not be configured correctly

Subscription is disabled or incorrectly set up

 Open the report in Power BI and navigate to the Subscriptions tab.
 Confirm that the subscription is enabled.
 Verify that the schedule is set to daily and the time zone is accurate.

Report data may not be available

Filters are applied, or no data exists for the selected period

 Ensure that the report contains data for the scheduled time period.
 Check if any filters are applied that may exclude current data.

Power BI service disruptions

Temporary outages or maintenance affecting email delivery

 Visit the Power BI Service Status page to check for known outages or maintenance activities.

 

Simplify Power BI report delivery with automated email subscriptions for effortless updates.

Simplify Power BI Reporting with PBRS – The #1 Power BI Report Scheduler

Managing Power BI report distribution manually can be frustrating and time-consuming. If you are tired of exporting reports, refreshing datasets, and emailing updates manually, it’s time to switch to an automated solution. PBRS (Power BI Report Scheduler) is designed to streamline Power BI and SSRS report scheduling, ensuring reports are sent automatically without any extra effort.

Why Choose PBRS for Power BI Report Automation?

PBRS allows you to schedule reports based on time, events, or data changes. Whether you need daily, weekly, or event-triggered reports, PBRS ensures they are delivered to the right recipients at the right time.

One of the biggest challenges in Power BI reporting is ensuring that data is up to date. PBRS solves this by automatically triggering dataset refreshes before and after a report is generated. This guarantees that every report contains the latest insights, eliminating the risk of outdated information.

Another key feature of PBRS is its dynamic filtering capabilities. Instead of creating multiple versions of a report for different users, PBRS uses data from your database to automatically apply filters. This means each recipient gets a personalized report with the specific data they need.

Seamless Integration with Power BI and SSRS

PBRS works with Power BI Service (Pro & PPU), Power BI Report Server (On-Prem), Power BI Premium, and all editions of SSRS (SQL Server Reporting Services). No matter your reporting environment, PBRS ensures smooth and reliable automation.

Save Time, Reduce Errors, and Improve Efficiency

Manually handling report distribution increases the risk of human error, missed deadlines, and inconsistent reporting. With PBRS, you eliminate these challenges by automating the entire process. Reports are scheduled, refreshed, and delivered without manual intervention.

PBRS is more than just a scheduler—it’s a productivity booster that saves businesses valuable time and resources. Instead of focusing on repetitive tasks, your team can concentrate on analyzing data, making decisions, and driving business growth.

Start Automating Your Power BI Reports Today

Stop relying on manual exports and email distributions. PBRS takes care of it all, ensuring your reports are always accurate, timely, and delivered automatically.

Take control of your Power BI reporting with PBRS and experience the ease of automated, error-free report distribution.

Try PBRS today and make Power BI reporting effortless.