Data mining is a rather outdated, standalone business analytics process. In this process, data from large databases is read and analyzed to formulate reports. These reports contain information useful to the people reading them. Common users include the owners and managers of businesses of all shapes and sizes. Data mining used to be the only way to analyze big data. On its own, it was prone to many issues. Today, BI has taken over the business world. Many companies still use standalone data mining processes. Here’s why you shouldn’t, and why you don’t even need to anymore.