Today, the banking and finance industry is being transformed by technology. Mobile devices, apps, and the internet have opened the doors to increased competition and changing client demands as well as the necessity of strict control and risk management in a highly aggressive market. Let’s look at some ways business intelligence is improving the banking and finance industry drive profitability, reduce risks, and create competitive advantages.
- Improving operational efficiencies. In the highly competitive banking and finance industry, it is necessary for financial institutions to be as efficient as possible. Business intelligence analyzes operational processes to help reduce costs and maximize existing resources. For example, analyzing the performance of frontline employees, such as bank tellers, financial institutions can recognize methods to enhance and improve each customer’s experience.
- Marketing Improvement. With business intelligence solutions, the most profitable customer profile can be discovered by analyzing customer relationship management (CRM) data based on a broad range of criteria. Additionally, the customer base itself can be analyzed to help identify and create new and improved cross-sell and up-sell opportunities and to develop more targeted online marketing campaigns.
- Improving Services and Products. Business intelligence allows banking and financial institutions to track individual revenue streams to determine exactly which products and services are profitable and which are not. In addition, analyzing enormous amounts of customer data to gain information about customers’ needs and attitudes regarding banking provides information that is used to improve services and products.
- Customer Retention Improvement. Business intelligence analytical tools can aid banks and financial institutions discover why customers switched to a competitor. This gives banks and financial institutions the information needed to implement new and improved procedures to prevent losing customers. Tracking customer preferences, habits, and behaviors also allow financial organizations to customize products and services in various ways to meet needs, resolve difficulties, and promote customer loyalty and retention.
Investment Strategies and Risk Reduction
Utilizing new data sets, asset managers are creating new investment strategies. Developing models using social media allows investors to gain specific insight on sentiment and create trading signals.
Banking and financial institutions need to use every tool possible to reduce risk. In a constantly changing financial world, business intelligence provides actionable information financial institutions can use to mitigate risks in several areas. Tracking customer transaction histories enables banks and financial institutions to rapidly detect and reduce fraudulent activities, i.e., credit card fraud.
Another risk mitigation benefit business intelligence provides is accurately estimating the risk of customer loans based on key criteria such as the customer’s earning capacity as well as current financial assets. Business intelligence software can also be used to analyze credit reports and uncover potential delinquencies early so preventative actions can be taken.
Banking and financial institutions that utilize business intelligence to manage and reduce risk, improve operational efficiency, and provide services and products that people actually want and need will enjoy better growth, profitability, and a competitive edge. Business intelligence is clearly a necessity to the success of banks and financial institutions.