ChristianSteven Business Intelligence Blog

If your company doesn’t use marketing dashboards already, it should. A KPI dashboard for marketing is one of the best ways to stay on top of your operations. Dashboards are the backbone of business intelligence processes. Everything happening in your company that is relevant to its marketing goals is displayed here. You can manage all aspects of your business using a dashboard. Here are some of the main reasons why your company needs a marketing dashboard today.

Beyond the boards and nails, there is a plan behind every single construction project.  From estimating blueprints, to labor costs, a plan is developed before the actual construction of the project begins. This plan may be utilized by the project manager, the architect, and the owner.  It is imperative that everything flows evenly so that no one suffers a loss. This is how BI in the construction industry is beneficial to everyone involved. 

The traditional components of marketing have expanded exponentially, which has led to retailers seeking better tools to help them understand consumer behavior.  In addition to email, customer relationship management (CRM), print advertising, and direct mail, social media, mobile marketing, and e-commerce are also factors that have to be weighed. Let's take a look at how to understand consumer behavior using business intelligence.

In the first blog, we discussed the first 5 musts for a modern dashboard development and deployment platform: Interactive visualization in popular browsers, Mobile support, Web-based architecture, Access data in any format, in any location and Rapid development environment. In this blog, we will discuss the final five functions good bi dashboard solutions should possess.