How Big Data Is Changing Analytics For the Better!
by Christian Ofori-Boateng on Feb 22, 2017 8:30:00 AM
Big data has changed a lot of things online, including shopping, communication, and marketing campaigns. At the root of those changes are analytics. Analytics translate data into information, and with so much data available the primary tools of data scientists and analytics experts needed to be rethought. Big data brought all kinds of new challenges, and developers took the chance to not only build more functional tools, but more accessible tools.
Big data represents the largest pool of data in human history, and it will only continue to grow as more people use more apps and make more purchases online. This wealth of information comes with a distinct problem. No human, or team of humans, could ever be expected to sort through it all. While analytics have always been part of business, they were much simpler before big data arrived, and it was possible to use simple tools to manage the amount of data analysts had to handle. Today, even professional data scientists have to use the serious software in order to manage what they gather from big data. There’s simply too much raw data available for the human mind to process.
Still, big data represents an unparalleled strategic opportunity, and solutions to these challenges appeared quickly. They are still in development today, and Business Intelligence is one of the fastest growing software fields thanks to this increasing demand. This new and improved software isn’t just good for data scientists, though. It’s a powerful tool for every business person.
Just as online shopping carts, apps, and suggested item panels have adapted to keep up with big data, so have analytics. The challenge comes from balancing speed and thoroughness. A partial report is no good for anyone. Just as bad, is a report that takes a week to generate; it can cost a business precious opportunity and crucial data. Big data demands tools that address both of these concerns. Finding the solution for these problems has aided developers in taking things a step further for this new wave of analytic tools. Today, anyone can use analytic tools, even to sort through something as vast as big data.
Thanks to these new tools, analytics are available for every step of the corporate ladder. Business owners and decision makers can access key strategic data just as easily as a trained IT professional. Even though big data analytics offer vast challenges, analytics now allow anyone to access the insights this data provides. Decision makers can make plans faster, and with information at the ready for any situation, it’s easy to manage problems before they cause serious damage.
These benefits come not only from big data but from the analytics tools used to translate that data. Rather than simply speeding up the existing programs, developers took the opportunity to overhaul key features like user interfaces, adding intuitive designs, and other aids to open analytics to as many customers as possible. This has changed the world of analytics for good, and honestly, the advances brought by big data would never have developed without the guiding hand of analytics.