ChristianSteven Business Intelligence Blog

How To Make Your Marketing Department More Successful Using A KPI Dashboard

If your company doesn’t use marketing dashboards already, it should. A KPI dashboard for marketing is one of the best ways to stay on top of your operations. Dashboards are the backbone of business intelligence processes. Everything happening in your company that is relevant to its marketing goals is displayed here. You can manage all aspects of your business using a dashboard. Here are some of the main reasons why your company needs a marketing dashboard today.

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Top 7 Marketing KPIs You Should Be Tracking

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives. Businesses use KPIs to evaluate their success at reaching set targets.  Just like there are different departments in an organization, there are different KPIs to be tracked.  For example, the sales department may track total revenue, new customers, and average deals to gauge progress toward their revenue targets.  The human resources department may track employee turnover, employee engagement, and employee transfers. 

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Top 25 KPI's You Can Dashboard To Help Run Your Business

It's never been more important to measure and guide the progress of your business using KPI's or Key Performance Indicators. The glut of data out there can lead to analysis paralysis without an appropriate framework of KPI's to guide you. At the same time, KPI's should be there to guide your progress of setting up systems and processes that will create a long-term business competitive advantage, rather than be the end in itself.

Topics: KPI Dashboard IntelliFront BI key performance indicator kpi dashboard kpi dashboard software real-time kpi dashboards IntelliFront BI's Intuitive Dashboards

How To Make Your Sales Team Successful With KPI Dashboards

If your company depends on revenue from sales of products, it stands to reason that KPIs matter. It is only logical to have quotas to fulfill in terms of sales, after all. Off the top of your head, try to list out the KPIs for sales that you would define for your reps. Most owners and managers would respond with the income each representative brings into your firm. This is obviously one of the metrics you have to measure, but it isn’t the only one. Oh no, in order to optimize your sales processes, you have to define KPIs for a number of other processes too. By sticking to just one KPI, you’re almost certainly dooming your company to failure. Here are some other KPI trackers your teams must measure in the sales department. 

Topics: KPI Trackers KPI Dashboards KPI Creation kpi dashboard kpi dashboard software