ChristianSteven Business Intelligence Blog

How To Get Your CIO And CMO On The Same Page Using Business Intelligence

Just a few years ago, the question of whether or not the CIO and CMO roles would merge, would have resulted in total madness. These two roles have always been separate with no vision for combining in the near future. The CMO is an essential part of a corporation’s leadership team, his or her role is to drive performance while changing the organization’s course, with the CIO often excluded from a seat at the table. Tools for collaboration have not been on either department’s radar.

Topics: business intelligence chief information officer implementing new technology