When Walker Info conducted a survey on purchasing habits, they found that 86% of customers rate the experience they had as the most important reason for choosing that company to make a purchase. With access to large pools of goods and services through technology, most purchases are no longer price-driven, but rather hinge on the experience that the consumer has while shopping. If a customer finds it difficult to access information, obtain pricing or shipping discrepancies, or cannot get the help they need when trying to make a purchase, they simply go elsewhere to find a similar product at a similar price with a more enjoyable experience.
In order to optimize a customer's experience, it is critical to use data and analytics to create a product or service journey that is more responsive and personalized. Power BI Reporting offers solutions that help collect and distribute valuable customer data to help businesses improve these critical touchpoints.